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Advanced Google AdWords  Second Edition

Advanced Google AdWords Second Edition

Shared by: Silas Clewarth from AMAZON
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Step-by-Step Instructions For building managing and optimizing your AdWords account.

Never Lose a CustomerRemarketing allows you to reach shoppers who abandoned their carts.

Bid Strategies for Any BudgetLearn profitable techniques that maximize ROI for all your keywords. www.sybex.com/go/adwords

Spice Up Your Boring Text AdsAdd phone numbers locations and images to your ads with Ad Extensions. AdvancedAdWordsBook.com

Landing Page OptimizationDesign landing pages that result in phone calls and sales. www.sybex.com/go/adwords

Boost Your Quality ScoreLearn techniques that will help raise your Quality Score. AdvancedAdWordsBook.com

Keyword Research TechniquesChoose the correct keywords for each stage of the buying funnel. www.sybex.com/go/adwords

Profit-Per-Impression TestingLearn about the best testing metric that exists to measure your test results. AdvancedAdWordsBook.com

Optimize Your AdWords Account with Advanced Techniques Tips and Insights

Increase your AdWords ROI and drive more traffic to your site with this must-have new edition of an industry top-seller. Completely updated Advanced Google AdWords Second Edition is packed with in-depth information expert advice the latest proven strategies and top-notch insights for quickly and effectively creating managing and refining AdWords campaigns that improve your bottom line.

  • Choose and organize keywords based on user intent and the buying funnel
  • Control exactly when where and how your ads are displayed
  • Write ads that connect with searchers to increase traffic and sales
  • Learn the secrets that make the display network perform to your goals
  • Master the testing of ads and landing pages to increase conversion rates
  • Leverage powerful remarketing techniques to convert site visitors whoabandoned their carts
  • Delve into bidding strategies including enhanced bidding and find all the ways to make every keyword profitable
  • Extract actionable information from the revamped AdWord Reports and get automated hints from Google on new opportunities
  • Develop a schedule-friendly action plan to continuously optimize and expand your AdWords account
  • Google AdWords levels the playing field for small businesses and international enterprises alike. Regardless of your AdWords budget or company size the strategies covered inside this book will help your advertising become more profitable.

    Praise for Advanced Google AdWords

    Brad Geddes takes it to the next level showing you not only how to get the most from your search advertising campaigns but more importantly why you should use specific features and techniques who you should be targeting with your creative and when to use the scores of advanced tactics he describes for maximum impact and profitability. €Chris Sherman Executive Editor Search Engine Land

    Brad's book is a powerful combination of deep insight and simple prescriptionsthat will help anyone from AdWords novice to seasoned pro get more clicks and make more sales. €Howie Jacobson Ph.D. author of Google AdWords For Dummies

    Brad Geddes is one of the few people in the PPC world that I trust to deeply know the facts communicate them clearly and add value with insights that save time and/or money. This book is perfect for anyone who wants to really learn paid search and discover the best ways to improve their results. €Craig Danuloff Founder ClickEquations

    AdWords expert Brad Geddes has been managing successful PPC campaigns for more than a decade. He is the first and only AdWords Seminar Leader chosen by Google to teach advanced seminars to Google's advertisers. He has advised top companies such as Amazon Red Lobster Encyclopedia Britannica World Directories and R.H. Donnelley. Brad maintains a popular PPC blog (CertifiedKnowledge.org) and writes a column for Search Engine Land. He is a popular speaker at conferences throughout the world including Search Engine Strategies SMX Pubcon Afri-Tech and many others.

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