Specially designed to nourish ageing hair, Dove Advanced Hair Series Youthful Vitality Shampoo helps to bring back hair's youthful look and feel by replenishing nutrients that hair loses over time.* This nourishing shampoo delicately cleanses and revitalises, bringing back fullness and youthful looking hair. It envelops you in a rich, floral scent with sweet, feminine notes for a sophisticated, elegant feeling. As we age, hair can become thinner, dull and dry - Dove Youthful Vitality Shampoo helps to replenish and nourish hair, giving it the appearance of fuller, younger looking hair. Along with Dove Youthful Vitality Conditioner, Dove Youthful Vitality Shampoo from the Dove Advanced Hair Series has been uniquely formulated with a blend of ingredients to help replenish essential nutrients that hair can lose with age. Gentle and light, with a sophisticated, feminine scent, it's the best shampoo for ageing hair in the Dove hair care range. Designed to help treat thinning hair in women, use this hair thickening treatment to reveal fuller hair. How to use Apply this Dove shampoo to wet hair, lather and rinse. For best results, use with Dove Youthful Vitality Conditioner and Hair BB Cream. Dove Youthful Vitality Shampoo is a hair treatment for thinning hair that's gentle enough to use every day as part of your hair care routine. * Shampoo in combination with Dove Youthful Vitality Conditioner and Hair BB Cream.