Flour this good doesn't happen by accident. It's the result of attention to detail, consistency in milling, and our desire to ensure that each and every one of you has the very best baking experience possible. King Arthur Unbleached White Whole Wheat Flour has all the fiber and nutrition of whole grain flour. It is lighter-colored and milder tasting than red wheat. The mild flavor and light color of white whole wheat make it perfect for all kinds of cookies, heartier cakes, bars, muffins, scones, and lighter, milder whole wheat bread. Substitute it for some or all of the all-purpose flour in many of your favorite recipes.