***** Matt Capala wrote 'SEO Like I'm 5' for people - regular people like you and me - not doctoral research fellows studying Semiotics, Semantics, or Information Theory. While it addresses the important mechanics of how search engines work, how they understand Web content, and the optimization tasks required for better visibility, its main focus is empowering you, using an accessible workshop style, with the SEO tools you'll need to build real influence on the Internet. Kevin Lee, CEO at Didit, Author of 'The Eyes Have It,' Founding Board Member of SEMPO***** 'SEO Like I'm 5' is written in a way that is accessible to anyone who is curious about how SEO really works without spending a lot of time on theory. The book is perfect for beginners who are interested in quickly learning best practices. - Linda Gharib, SVP, Digital Marketing at Citigroup, Adj. Professor at Baruch College***** A refreshing look at SEO... In his recent book, 'SEO Like I'm 5,' Matthew Capala emphasizes the need to learn and practice SEO...like it's 2014. He explains effective SEO strategies in a way that doesn't require the advanced technical knowledge that can become a barrier for those that generally need it the most. Jonathan Cho, Managing Director, Head of Search and Social at Mindshare***** As Matt Capala points out in 'SEO Like I'm 5,' the "Wild West Era of SEO" is over, a new sheriff is in town, and civilization is about to arrive on the search frontier. The good news is that marketers using Matt's approach will actually profit much more over time than those using the crude, risky optimization tactics of the past. Stephen C. Baldwin, Author of 'Net Slaves: True Tales of Working the Web,' (McGraw-Hill)
In a world where 80% of consumers search for a product or service on Google before purchasing it, invisibility is a fate much worse than failure. Yet showing up in Google became the Labors of Hercules far many business owners. Each year, Google changes its search algorithm around 500-600 times. Each year there are more changes than a year ago. 2015 has already been a rollercoaster for businesses and marketers who are trying to keep up with Google, and we can expect much more yet to come! While Google is evolving at light speed, many are lost fighting for survival. Worst of all, many marketers are still using the obsolete SEO tactics of the past that today may put you in Google's penalty box pronto. You will not do well in SEO by chasing the algorithm; you need to get in front of it... But when it comes to SEO, you can spend all your time studying the roots, or you can just learn to pick the fruit. With the 2nd edition of "SEO Like I'm 5," our approach lets you focus on picking up the fruit, not studying the tree. "SEO Like I'm 5" is for businesses, marketers, bloggers, and entrepreneurs who need to get results NOW and don't have the time to wait months to start selling on Google. The end product is an actionable roadmap for a total makeover of your online business visibility. Happy reading, Matthew Capala
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