Sourcing of Services (Einkauf, Logistik und Supply Chain Management) Kindle Edition

Sourcing of Services (Einkauf, Logistik und Supply Chain Management) Kindle Edition

Shared by: Kory Braddon from AMAZON
Share
  • Reference Price:
    104.50
  • X-Ray:
    Not Enabled
  • ASIN:
    B00COKKZYK
  • Word Wise:
    Enabled
  • Enhanced Typesetting:
    Not Enabled
  • sold by:
     Amazon Digital Services LLC
  • Publisher:
    Gabler Verlag; 1 edition
Over 2122 suppliers can give you a quotation.
Get Quotations Now
You should get the quotation(s) in 5 hours .
Description

Companies are increasingly sourcing services from third party providers on a global level. Nevertheless, the academic research on phenomena such as offshoring, international purchasing and the sourcing of certain specific categories is still scarce. Lydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of purchasing/marketing integration provide a conceptual model of barriers to purchasing involvement in sourcing of services. Moreover, the author seeks to shed light on issues of providing incentives for advertising agencies from an agency theory perspective. The case study illustrates that the measures taken against an initially problematic situation in the purchase of advertising agency services correspond with the theoretically identified solution mechanisms.

Dr. Lydia Bals promovierte bei Prof. Dr. Christopher Jahns am SVI-Stiftungslehrstuhl für Einkauf, Logistik und Supply Chain Management der European Business School Schloß Reichartshausen. Sie ist heute als Post-Doc Visiting Scholar an der Columbia Business School, Columbia University (New York, U.S.A.), tätig.

Notice:The articles, pictures, news, opinions, videos, or information posted on this webpage (excluding all intellectual properties owned by Alibaba Group in this webpage) are uploaded by registered members of Alibaba. If you are suspect of any unauthorized use of your intellectual property rights on this webpage, please report it to us at the following:ali-guide@service.alibaba.com.

aisn-detail010177202198