For millions of WordPress website owners worldwide, search engine optimization is now utterly essential. This is the first book that teaches hands-on SEO techniques designed especially for WordPress users. Complete, realistic, strategic, and fully hands-on, "WordPress SEO Success" covers a wide range of relevant techniques and technologies. Leading web marketer Jake Aull covers tools built into WordPress, third-party tools that can be added to the platform, and external tools that work especially well with WordPress. Aull carefully organizes and presents content designed to serve three different audiences: hobbyist bloggers, web designers/developers and SEO professionals. Topics covered include: A quick review of the absolute basics: what SEO is and why you need itComparing and choosing the best WordPress SEO tools and plug-ins for your specific needsBuilding a complete content plan that works: a strategic approachPerforming digital audits of your own siteDefine SEO strategy and objectives for new and existing WordPress sitesIdentifying and researching keywordsHands-on SEO execution: new builds vs. post-integrationArchitecture: sitemapping, blog-meets-website, multiple blogs+sites, marketing funnel, and moreImproving SEO even if you're running a free WordPress.com blogMeasuring SEO performance: an easy guide to analyticsUsing social media connections to strengthen your search presenceOptimizing WordPress mobile sites for smart phones and tabletsIntegrating organic SEO with paid advertising, and more
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