Branddigital Simple Ways Top Brands Succeed In The Digital World Branddigital

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B00E5MFOR8
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5434641

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Description

Discusses the impact of rapid globalization on digital brands as well as the importance of social initiatives and the opinions of web-based adolescents explaining how to enable branding success through social networking digital word-of-mouth and green Title BrandDigitalAuthor Adamson Allen P./ Kirkpatrick David (FRW)Publisher St Martins PrPublication Date 2009/09/01Number of Pages 290Binding Type PAPERBACKLibrary of Congress 2009517832

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