Purelife Health Equipment is a USA company established in 2011 for the purpose of bringing the public the purest and most effective enema coffee for liver detoxification. Purelife Enema Coffee is one of the pioneers in enema coffee. We are not a foreign company who uses inferior grade beans which are not truly organic. We are not a company who wants to make fast money by advertising falsely about their product, and overprices them. This kit is a great budget kit with a superior enema coffee. Purelife uses only high grade Aribica beans, which are "clean beans". It is specially Air Roasted, rather than fire roasted. Traditional fire roasting methods often burn the beans when cooking, leaving a toxic residue on the bean. Purelife Enema Coffee is used world wide by doctors, naturopaths, and clinics who demand a pure, safe, effective coffee for their patients. Ultra Light "Gold" Roast is a gold color. It is the highest strength coffee you can buy for liver detoxification. It should not be used by the frail, or weak. Juicing must be done whenever doing coffee enemas.