Sentry Petrodex Calming Toothpaste helps calm pet while brushing which makes tooth brushing easier. The toothpaste is a berry poultry flavor with Pheromones that help to calm, polish and freshen as well as whitening and brightening your dog's teeth. This toothpaste was formulated specifically for dogs to help reduce plaque and tartar accumulation, clean teeth and fight bad breath but requires no rinsing! Directions: To introduce your dog to the toothpaste, apply a small amount onto your finger and allow dog to taste. Next apply a small about onto the Sentry Petrodex Veterinary Strength Toothbrush or finger toothbrush, minimum «" of toothpaste is the desired quantity. Then, gently pull the lips and cheeks up. Begin brushing with short, back-and-forth strokes at the gum line. Brush only a few teeth the first time. Give a lot of praise during this process. Avoid using human toothpaste on your pet. For best results, brush at least 2-3 times per week. Use a Sentry Petrodex Veterinary Strength toothbrush designed for pets.