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The Marketing Agency Blueprint: The Handbook for Building Hybrid PR  SEO  Content  Advertising  and Web Firms

The Marketing Agency Blueprint: The Handbook for Building Hybrid PR SEO Content Advertising and Web Firms

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Hardcover: 256 pages Publisher: Wiley; 1 edition (December 20 2011) Language: English ISBN-10: 1118131363 ISBN-13: 978-1118131367 Product Dimensions: 6.4 x 0.9 x 9.3 inches Shipping Weight: 15.2 ounces (View shipping rates and policies) Average Customer Review: function acrPopoverHover(e h) { if(h) window.acrAsinHover = e; else if(window.acrAsinHover == e) window.acrAsinHover = null; } amznJQ.onReady('popover' function() { (function($) { if($.fn.acrPopover) return; var popoverConfig = { showOnHover:true showCloseButton: true width: null location:'bottom' locationAlign:'left' locationOffset: paddingLeft: 15 paddingBottom: 5 paddingRight: 15 group: 'reviewsPopover' clone:false hoverHideDelay:300 }; $.fn.acrPopover = function() { return this.each(function() { var $this = $(this); if(!$this.data('init') && typeof $this.amazonPopoverTrigger === 'function') { $this.data('init' 1); var getargs = $this.attr('getargs'); var ajaxURL = '/gp/customer-reviews/common/du/displayHistoPopAjax.html?' + '&ASIN=' + $this.attr('name') + '&link=1' + '&seeall=1' + '&ref=' + $this.attr('ref') + ((typeof getargs != 'undefined') ? ('&getargs=' + getargs) : ''); var myConfig = $.extend(true { destination: ajaxURL } popoverConfig); $this.amazonPopoverTrigger(myConfig); var w = window.acrAsinHover; if(w && $(w).parents('.asinReviewsSummary').get(0) == this) { $this.trigger('mouseover.amzPopover'); window.acrAsinHover = null; } } }); }; window.reviewHistPopoverConfig = popoverConfig; var jqInit = window.jQueryInitHistoPopovers = function(asin) { if (typeof $('.acr-popover').acrPopover === 'function') { $('.acr-popover').acrPopover(); } }; window.doInit_average_customer_reviews = jqInit; window.onAjaxUpdate_average_customer_reviews = jqInit; window.onCacheUpdate_average_customer_reviews = jqInit; window.onCacheUpdateReselect_average_customer_reviews = jqInit; amznJQ.onCompletion('amznJQ.criticalFeature' function() { setTimeout(function() { amznJQ.declareAvailable('acrPopover'); } 10); }); })(jQuery); }); amznJQ.onReady('acrPopover' function() { jQuery('.acr-popover #searchTemplate .asinReviewsSummary').each(function() { if (typeof jQuery(this).acrPopover === 'function') { jQuery(this).acrPopover(); } }); }); 4.4 out of 5 starsSee all reviews(49 customer reviews) Amazon Best Sellers Rank: #217 249 in Books (See Top 100 in Books) .zg_hrsr { margin: 0; padding: 0; list-style-type: none; } .zg_hrsr_item { margin: 0 0 0 20px; } .zg_hrsr_rank { display: inline-block; width: 50px; text-align: right; } #24 inBooks > Computers & Technology > Internet & Web Culture > Search Engine Optimization Would you like to update product info give feedback on images or tell us about a lower price? amznJQ.onReady('popover' function() { var path = encodeURI('&originalURI=' + window.location.pathname); jQuery( #ns_11MKF9ENPF8R04XZJEH5_2289_1_hmd_pricing_feedback_trigger_product-detail ).amazonPopoverTrigger({ title: Tell Us About a Lower Price destination: /gp/pdp/pf/pricingFeedbackForm.html/ref=sr_1_cc_1_pfdpb/192-2452221-0497926?ie=UTF8&ASIN=1118131363&PREFIX=ns_11MKF9ENPF8R04XZJEH5_2289_2_&from=product-detail&keywords=internet%20marketing%20uk&qid=1417057408&s=aps&sr=1-1-catcorr&storeID=books + path showOnHover: false draggable: true }); }); The marketing-services industry is on the cusp of a truly transformational period.

The old guard rooted in tradition and resistant to change will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble tech savvy and collaborative will redefine the industry. Digital services will be ingrained into the DNA of every agency and blended with traditional methods to execute integrated campaigns. The depth versatility and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents 10 rules for building such a hybrid agency.

The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services consulting training education publishing and software sales. It willuse efficiency and productivity not billable hours as the essential drivers of profitability. Its value and success will be measured by outcomes not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change and an ability to execute and adapt faster than competitors.

The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads win clients with set pricing and service packages and secure more long-term retainers Create diverse and recurring revenue streamsDevelop highly efficient managementsystems and more effective account teams Deliver greater results and value to clients and win their loyalty

This is the future of the marketing-services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.

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